Contains 50% Low Sodium Natural Sea Salt

Fairfield, NJ, January 20, 2014 – The Dead Sea, known for its reputed therapeutic effects, is a popular destination with tourists from all over the world. The water of the Dead Sea is reported to have a salt content of 29%, compared to 4% from oceans. Its mineral composition is also different from ocean water — 12–18% of Dead Sea salt is sodium chloride.

A&B Ingredients’ Managing Director, Gil Bakal, notes that the food service industry can take advantage of these properties and more with the addition of an all natural sea salt that not only provides 50% less sodium, but also does not affect the taste profile of foods.

Referring to the company’s recent addition of Two Seas Sea Salt®, he explains, states, “By combining natural elements through a proprietary manufacturing process, Two Seas Sea Salt combines salts from two seas, the mineral rich Dead Sea and the Red Sea, to offer the food service industry a low sodium, flavorful salt product alternative.”

“Potassium chloride has been the choice substitute for sodium chloride. Unfortunately, the bitter notes of potassium chloride impacts the taste profile of the finished product, which often leaves consumers a bad taste. The properties of Two Seas Sea Salt offer the a sea salt that provides 50% less sodium without sacrificing flavor.”

Bakal also points to the 50% lower sodium content of the Two Seas Sea Salt which helps counter high sodium intake that has been directly to a number of health issue including hypertension, which is a major cause of cardio vascular disease.
Among the benefits of the
o 50% less sodium than other salts
o Rich in seas based natural potassium
o All natural sea salt taste
o Trace elements from the Mediterranean region
o Ease of use – one-to-one ratio
o Clean Label
o Kosher

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Founded in 1990, A&B Ingredients is a leading developer, marketer and distributor of high quality natural food ingredients. Among the products offered are pea proteins, antioxidants, antimicrobials and natural and artificial flavors. Based on a tradition of research and development, A&B’s focus is to discover unique flavors and ingredients that enable its customers to create value-added products. The company is committed to working, as a partner, to develop prototypes of new beverages and improved food products. A&B maintains full applications labs, pilot plant facilities with consumer testing capabilities, and provides technical sales and marketing, importing, distribution and applications development/technical services.

For more information, contact A&B Ingredients at 973-227-1390 or visit A&B’s website at www.abingredients.com. You can also follow A&B Ingredients on Twitter at
www.twitter.com/abingredients and on Facebook at abingredients.

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