A&B INGREDIENTS’ NEW TWO SEAS SEA SALT® BUILDING STRENGTH

low sodium sea salt

low sodium sea salt

Contains 50% Low Sodium While Retaining Taste Profile

Fairfield, NJ, August 21, 2013 – While salt reduction has become more than just a buzzword for the food industry, A&B Marketing Director, Gil Bakal, points out sea salt continues to gain prominence among consumers. He points to the company’s recently introduction of a natural sea salt, Two Seas Sea Salt®, noting that its success is not only related to the reduced sodium chloride content, but the exceptional retention of the product’s taste profile.

“Although potassium chloride has generally become the choice substitute for sodium chloride by the industry, the bitter notes of potassium chloride impacts the taste profile of the finished product. This often leaves consumers with a bad taste. The properties of Two Seas Sea Salt, however, offers the foodservice industry a sea salt that not only provides 50% less sodium, but does not affect the taste profile of foods.”

Bakal notes that the company has observed Two Seas Sea Salt against other salts and the new A&B Ingredients’ product has consistently outperformed rival products. He points to the proprietary manufacturing process and the combination of salts the mineral rich Dead Sea and the Red Sea as one of the many reasons for its natural taste. The combination of natural elements also enables A&B Ingredients to offer the new sea salt in cost effective manner.

“While much has been written on the differences between sea salt vs. table salt. We note that the effectiveness of the natural properties of sea salt contain many essential trace minerals the body requires, and is a natural means of assisting the body build a stronger immune system which can assist in fighting autoimmune disorders,” he says.

Bakal also points to the 50% lower sodium content of the Two Seas Sea Salt which helps counter high sodium intake that has been directly associated to hypertension, a major cause of cardio vascular disease.

Among the benefits of Two Seas Sea Salt are:
o 50% less sodium than other salts
o Rich in seas based natural potassium
o All natural sea salt taste
o Trace elements from the Mediterranean region
o Ease of use – one-to-one ratio
o Clean Label
o Kosher

For more information contact A&B Ingredients, 34 Spielman Ave, Fairfield, NJ 07004, or visiting the company’s website at www.abingredients.com.

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Founded in 1990, A&B Ingredients is a leading developer, marketer and distributor of high quality natural food ingredients. Among the products offered are pea proteins, antioxidants, antimicrobials and natural and artificial flavors. Based on a tradition of research and development, A&B’s focus is to discover unique flavors and ingredients that enable its customers to create value-added products. The company is committed to working, as a partner, to develop prototypes of new beverages and improved food products. A&B maintains full applications labs, pilot plant facilities with consumer testing capabilities, and provides technical sales and marketing, importing, distribution and applications development/technical services.

For more information, contact A&B Ingredients at 973-227-1390 or visit A&B’s website at www.abingredients.com. You can also follow A&B Ingredients on Twitter at
www.twitter.com/abingredients and on Facebook at abingredients.



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